Cost of Living in Willits, CA

Population 4,945 · California · Data vintage 2023

95
Cost Index
(100 = US avg)
Page updated: · Data vintage: 2023 ACS 5-Year
Sources: Census ACS·BLS·NOAA·EPA·Zillow · Methodology

Willits is a smaller California community of around 5000 residents, where median household incomes of $55,971 and housing costs ($307,000 for a typical home) give the local cost-of-living profile a distinctly small-town shape. At 11.8%, the local unemployment rate runs well above the US figure, pointing to structural rather than cyclical labor-market issues.

Geographically, Willits lies roughly 75 miles northwest of the nearest major metro, Santa Rosa. Median home values run roughly 55% lower than Santa Rosa's $685,000.

Cost Overview

Housing 101
Rent 88

Scale: 100 = US national average. Green < 90, Red > 110.

About the Cost of Living in Willits

The median home value in Willits is $306,800 — 1% above the national median of $305,000. Median rent runs $1,152/month, 12% lower than the national median of $1,314/month. The median household income of $55,971/year is 25% lower than the US median of $74,580. The local unemployment rate is 11.8%, above the national average of 4.8%. California's top state income tax rate is 13.3% and the combined sales tax is 8.7%. Overall, Willits has a cost of living index of 95 versus the US average of 100, meaning it is 5% less expensive.

🏠 Housing

Median Home Value
$306,800
1% above avg
Zillow Home Value
$347,663
Zillow ZHVI
Median Rent
$1,152/mo
12% below avg
Price-to-Rent Ratio
22.2x
Favors renting
Property Tax Rate
0.7%
Effective rate

HUD Fair Market Rents by Bedroom

Studio
$1,195
1 BR
$1,241
2 BR
$1,544
3 BR
$2,163
4 BR
$2,556
Owner-occupied 39.3%
Renter-occupied 60.8%

💰 Estimated Monthly Budget

Rent median rent
$1,152
Groceries national estimate
$400
Utilities local estimate
$88
Transportation local gas prices
$126
Estimated Total $1,766/mo

Estimates based on median data and national averages. Actual costs vary.

🛒 Food & Groceries

National BLS average prices (2023). Local prices may vary.

🥚
Eggs (dozen)
$0.548
🍞
White Bread (lb)
$1.912
🥩
Ground Beef (lb)
$5.61

🚗 Transportation

Avg Commute
17.0 min
37% below avg
Gas Price
$3.145/gal
0% below avg
Work From Home
10.8%

Commute Mode

Drove alone
66.5%
Carpooled
9.6%
Walked
13.0%
Work from home
10.8%

Utilities

Electricity
$0.176/kWh
0% below avg

📋 Taxes

State Income Tax 13.3%
Total Sales Tax 8.7%
State rate 7.3%
Avg local rate 1.4%
Property Tax 0.7%

💼 Income & Employment

Median Household Income
$55,971
25% below avg
Per Capita Income
$33,006
Unemployment Rate
11.8%
144% above avg
Poverty Rate
13.7%
Labor Force Participation
46.8%

🎓 Education

Bachelor's degree+ 10.8%
Graduate degree 6.5%

👥 Demographics

Median Age 41.4
Male median age 36.6
Female median age 42.7

💨 Air Quality

EPA AQS 2023 — county-level monitoring data

Median AQI 53 — Moderate
39.5%
Good air days/yr
140
Max AQI recorded
336
PM2.5 days
29
Ozone days

Frequently Asked Questions

What is the cost of living in Willits, CA?

Willits has a cost index of 95 (100 = national average). It is 5% below the national average.

What is average rent in Willits, CA?

The median gross rent in Willits is $1,152 per month based on 2023 Census data.

What is the average home price in Willits?

The median home value in Willits is $306,800 according to Zillow and Census data.

What is the median income in Willits?

The median household income in Willits is $55,971 per year (2023 ACS 5-year estimates).

What is the sales tax in Willits, CA?

The combined state and local sales tax rate in Willits is 8.7%. The California state income tax top rate is 13.3%.

Is Willits, CA affordable?

Willits is near the national average in terms of cost of living, with an index of 95 (100 = US average).

Willits at a Glance

Population
4,945
Median Income
$55,971
Home Value
$306,800
Median Rent
$1,152/mo
Unemployment
11.8%
Sales Tax
8.7%
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